Newgen offers a comprehensive Customer Communication Management suite that can be used to create, personalize, and deliver consistent communications across multiple channels. It enables businesses to gain maximum traction from every customer interaction. It allows business users to utilize customer information to create timely and targeted communications.
The Newgen Customer Communication Management (CCM) suite can be used for creation and multi-channel delivery of batch, interactive, and on-demand communications. This helps businesses enhance customer experience, and drive unprecedented enterprise growth.
Enhanced Customer Experience
Attract and retain more customers through a differentiated, highly personalized customer service program.
Stay Compliant and Agile
Identify and respond to market opportunities through increased agility and standardization across all customer communications.
Reduced Operational Costs
Automate high volume customer communications by seamlessly managing millions of complex documents/correspondences.
What is Customer Communication Management (CCM)?
Effective customer communication management (CCM) allows businesses to optimize the profit potential of every touch point with the customer. CCM system refers to a convergent set of technologies, that enable you to make the best use of every interaction with your customer. CCM software systems enable consistent customer communications across multiple channels, including mobile, email, SMS, web, print, etc.
An effective customer communication strategy allows you to tailor your cross-sell and up-sell messages as per customers’ specific needs. This translates into reduced customer acquisition costs, improved client retention, and maximized lifetime value of each customer.